SUMMARY: McLendon Hardware had almost no web presence to start from. This meant building an e-commerce from the ground up. I was brought on board as the first member of the project and would see the creation of the site from the discovery of an e-commerce platform to displaying an online catalog of over 60,000 products to its customers.

SUMMARY: Email marketing played a big role in the marketing strategy for McLendon Hardware. The higher goal of most campaigns was to drive traffic to retail outlets and build awareness of special offers and promotions.

SUMMARY: For many of the social media projects I have worked on, the objective was to promote an existing campaign that lived on the company's website with the purpose of driving traffic to the original content, such as a sale or blog post.